my grocery cart - trader joes - sf, ca
they've reorganized the trader joe's on bay street. i realized the difference when greeted with champagne instead of sparkling water--cake mix rather than dried plums (formerly known as the prune). in any case, i reoriented myself and got to thinking. who decides where things go? who is the almighty grocery god who reigns over the isles and their shelvy inhabitants? there's gotta be some sort of specialized consultant. because you and i both know that the granola guy behind the counter has got other things on his mind (his girlfriend, his fixi, and the handle of jack waiting for him at home). don't get me wrong, i've been known to dig on a few of those barcode scanners, but i have more than a hunch that the architect behind the change has done his homework. he's measured the traffic. he's calculated the ratio of cart width to that of the isle. he's made the shopping experience even better than before.
my top tj picks:
chocolatey cat cookies (for people)
organic 1% milk
latin style black bean soup
whole wheat cous cous
ak mak crackers